A+ Content: How to Build an Amazon Brand Story?

Amazon accounts for more than half of online retail sales generated worldwide, and it’s no surprise that it’s expected to proliferate in the future as well. To be unique at Amazon, the impact of quality content can never be eroded, especially not in online sales markets, where a buyer primarily focuses on the authenticity of a product. 

A+ Content brand story significantly impacts traffic to the site, which in turn helps drive traffic to your product if your listing is optimized and your products are visible enough to customers.

If you’re looking to double your Amazon sales, we’ve covered detailed knowledge about A+ content. And that’s just one thing; we will also discuss some of the tips that will assist merchants with building Amazon brand stories with the help of Amazon A+ content.

What Is A+ Amazon Content Brand Story?

It’s basically about the listing’s product description on Amazon providing exceptional leverage for the brands to describe their products with quality content but within the pre-described guidelines such as:

• Engaging Video Content

• Compelling Images

• Readable Content, Or

• Clear And Attractive Bullet Points

A+ content is a premium content feature of Amazon. The idea behind using rich content is to enhance the user experience, which helps achieve a higher conversion rate with significant traffic to the products.

In a nutshell, it’s moving a step beyond the generic stuff that sellers typically create, just to ensure that a potential buyer understands product features more effectively and enjoys a refined online shopping experience.

Who can create Amazon Brand Stories with A+ content?

Amazon Brand Story is available to sellers, and they are able to use Amazon EBC (Amazon Enhanced Brand Content). This basic offering allows sellers to add additional information to their descriptions along with specific images.

Now, Amazon has enabled A+ content for sellers who are brand-registered. You can add a limited number of ASINs per month for A+ content as per the Amazon guidelines.

Amazon brand story: How Do You Do It?

Sellers can easily use the Amazon brand story feature with the A+ Content tool under the Ads tab. For a step-by-step guide to creating your brand story, you can go through the below guideline.

Step 1.  Log in to Amazon Seller Central and select “A+ Content Manager” under the Ads tab.

Step 2. Confirm your last step by clicking the “Start creating A+ content” option.

Step 3. Sellers who are registered to Amazon Brand Registry can only avail themselves of this feature. Those sellers can proceed with the following “Create Brand Story” tab.

Step 4. The previous step will redirect you to the Amazon brand story screen; you will have to answer some questions regarding your brand. After answering all the questions, you will be provided a section for images and a slogan section. Here, it will ask you to fill the “image keywords”, but before filling it, make sure you conduct proper Amazon Keyword Research to optimize your product visibility successfully.

Step 5. At last, you need to find out and select the ASINs that you would like to add. On the next screen, you can add your new Amazon brand story with the “Bulk Upload” option. 

Click “Review and Submit” after reviewing all the information that you have provided

Amazon Brand Story Benefits

• Increase Brand Awareness

Amazon brand story feature enables sellers to display their logos across their product page non-invasively; with this technique, you will be able to gain more considerable brand awareness. Generally, an average amount of reading content takes 2-3 minutes to leave an impression on the reader. Sellers who have decided to use A+ content brand stories as a part of their marketing must be clear in mind that content must be precise, catchy, readable, and descriptive.

• Differentiate The Product

Including the Amazon brand story feature in your product listing page can help sellers differentiate your product from the other competitors. Highlighting a product’s valuable information through your Amazon brand story is a remarkable option to optimize your Amazon listings.

• Helps Customers Build Relations With Brands 

If you are planning to sell your products or are already an online seller on Amazon, then you should definitely keep in mind the most important and primary thing that is essential to build a relationship with your customers – your audience. Without a deep understanding, it is quite possible that you may face a lack of trust in your customers about your brand.

To Wrap Up

Every Amazon seller is aware of the power of a compelling Amazon brand story. But many of them fail to use this space to tell their customers about their services. Amazon is emerging as the preferred and customer-centric platform that ensures seamless engagement between both buyers and sellers.

And when an individual seller or brand chooses to use the A+ content brand story feature, it ultimately assures a significant degree of authenticity among users who are using your services or planning to purchase your services.